Businesspresentationscouldbesimpler,moreengagingandsomuchmoreeffective,andourbusinesslivessomuchmorerewardingifweremembertorestoretheemotionalpowerofstorytelling.InanagethatisDataRichbutInsight-Poorandwhenmostpeopleintheworldofbusinessfindthemselvescaughtupinasystemofnumbersandspreadsheets,thisbookshowsthatthetimehascometorestorethelostartofstorytelling;toputthe“author“backin“authority“;towritelessandthinkmore.Thoughasimplestep-bystepapproach,theauthorshowsthatweneedtochangehowwecommunicateinourday-to-daylives,andthatifwereverttoourinherentroleasstorytellerswearemorelikelytobebothmoreeffectiveandproductive,andalotlessfrustratedintothebargain.
